Jordynn PurposeW
Jordynn PurposeMobileW

I specialize in designing for digital and lately, I’ve been working on anything from brand identity to products and apps, giving shape to data through information design, designing for motion, and naturally mixing in a lot of UX. My work balances distinction with familiarity and an eye for detail with a playful soul.

I’m currently in Switzerland working at the World Economic Forum to craft strategic digital experiences end-to-end alongside our partners across industries and worldwide.

 
 
 
 

I'm always open to new adventures. If you have one in mind, hit my line!

EMAIL ME ➛

 
 
 
 
 
 
 
 

Hey 👋🏾

I'm a senior multidisciplinary designer and art director motivated by the potential of design to make life better, piece-by-piece, by making everyday tasks easier and hopefully a little more fun.

I'm passionate about learning, spreading and contributing to inclusive cultural expression all while influencing real community change. I’m now at the IBM iX but I’ve also worked in-house for organizations like the World Economic Forum, brands like Chanel, at digital agencies like POSSIBLE (now Wunderman Thompson) and in pharmaceutical agencies like McCann Health.

With a vibrant energy and proactive approach, I flourish in collaborative environments but am just as self-motivated accomplishing things on my own as a freelancer helping small brands get on their feet.

I specialize in designing for digital, but still find a way to work on editorial, front-end development, illustration, motion graphics, and video production where I can.

I’ve designed an interactive tool to track business’s risks, social content to show how the gender gap has shifted, a narrative-led site to learn about the creativity stemming from the transatlantic slave trade and designed a cybersecurity report detailing the concerns of quantum computing — All have taught me the best creative happens somewhere between a thoughtful strategy, a light-hearted outlook, with as many kinds of folks in on the action as possible.

Reach out at jordynnmcknight@gmail.com.
I do freelance stuff.

 
 

IBM iX

Senior Creative, 2022 - Present

United Nations

Creative Director (Freelance), 2021

World Economic Forum

Designer, Digital Lead, 2018 - 2021

Dow Jones

UX Designer (Contract), 2018

Chanel NYC

Motion Designer (Freelance), 2018

Byte NY

Visual Designer (Freelance), 2018

Greater Than One

Visual Designer (Freelance), 2018

POSSIBLE (Wunderman Thompson)

Visual Designer, 2017-2018

McCann Health

Visual/Motion Designer (Freelance), 2017

Alegria Gri Gri Foundation

Design Lead, 2015-2016

Live Oak Communications

Digital Designer, 2013-2015
Account Executive, 2012-2013