Con Edison - Omnichannel Redesign
Pulling a NYC energy brand to the future
We revitalized Con Edison, one of the largest private companies in New York, from a bill collector to a customer engagement company designed to meet the needs of millions of New Yorkers. We made it quicker and easier for customers to access billing information while encouraging them to self-serve and change their energy usage behaviors.
Evolved Brand Experience
We evolved the Con Edison brand across all channels with a look, tone and feel that communicated the brand promise of “Trusted Energy Advisor of the Future.” We developed custom iconography, illustrations, and photography that gave the brand a bold and approachable personality.
Personalized Management
To empower customers to take control of their energy use, we built tools that gave them a personalized snapshot of their monthly billing and energy data, seamlessly integrating analytics from third party apps like O-Power and First Energy. Custom dashboard widgets were designed for residential, commercial and industrial customers to address their specific needs.
Omnichannel Experience
We delivered features in a consistent omnichannel experience, including mobile web and a mobile app, making it easier for customers to log in, manage their accounts, and save money on their energy usage.
Purposeful and Searchable Content
We made content simple to search and navigate. By indexing and dynamically serving up relevant content across the site, ConEdison’s consumers now had more reasons to engage with meaningful and digestible content.
Internal Rollout
As part of the change management campaign to get 3.4 million customers to register on Con Edison’s newly re-platformed site, we created a series of videos and social content that introduced customer service representatives to the new My Account experience.
These videos focused on key features within the dashboard that will help make representatives’ jobs easier, efficient, and cut down on calls to the call center. We created storyboards and iterated illustrations that explained the new Con Edison site experience breaking down these new features.
Through the creation of these videos we established animation principles that are used by Con Edison and their vendors to maintain consistency across channels and communications.
I contributed to the products as the Visual Designer and worked closely with a Junior Designer to illustrate and animate additional assets. I was led by the Associate Creative Director and the Creative Director to implement the redesign for ConEd.com, ORU.com and ConEdison.com along with an app overhaul and a brand facelift.
ROLE
Visual Designer,
Motion Designer
SKILLS
Visual/UI Design, Illustration,
Motion design
DATE