CLIENT
Global Risks Team,
World Economic Forum
YEAR
2020
ROLE
Strategy
Creative Direction
Web Design
Creating a digital tool for a leader in the Risks Economics space
Each year the Executive Opinion Survey polls business leaders from around the world on their perceptions of the top global risks.
This year the Global Risks research team wanted to rethink their typical printed report and transition their findings to a digital tool that will enable users to acquire, play, and analyze the data.
Originally available as a printed report and digital long-form article, it was becoming harder to measure the spread and efficiency of the information and its medium. A key goal for this project was to effectively measure impact while making the research more accessible.
As the creative lead on the project, I worked closely with the research team and our dev team to create an overall strategy, build the user experience, design a visual system and oversee implementation.
A Functional Identity
Reviewing our established products from previous years, we wanted to revamp the look and feel while maintaining our brand credibility in this space. We knew that readability and maximum scalability were top priorities given the global users that will find their way to the digital tool.
Once we had an identity for the project name, the next step was to develop a functional visual system. It needed to help visitors digest the data sets and better organize the different layers of information so they can share it with the general public through media or with their own colleagues.
We knew that users care deeply about the data and often wanted to immerse themselves in it. We gave the data center stage and created a site that was unobtrusive and reduced distractions to lend focus on the work at hand.
WIREFRAMES
After our strategy workshop we established a proper information architecture for the one-page site.
We condensed down our information into high-fidelity wireframes to address some of the global design objectives with our partners and stakeholders to later develop an appropriate user flow.
We knew that there were many different user groups that visited our report sites spanning from private business leaders to everyday people. There is a range of connectivity and tech-savviness within these groups. While each user group will have different goals and pathways throughout this page, our solution needed to be relevant, intuitive and as robust as possible for all perspectives.
