The Context

At the World Economic Forum, we have multiple tools with aspects of intranet-type functionality but knowledge, collaboration, and communication are spread across different platforms. People navigate multiple areas and platforms to find information throughout their workday, oftentimes not finding what they need. Salesforce, our constituent relationship management platform, is used extensively for many of our needs but was not initially purpose-built to function as our intranet.

Our new
Digital Workplace

We worked across global offices to take stock of what the employee needs were, what gaps they’ve identified in their daily processes, and how we could bridge some of those communication barriers. Our 40+ hours of user and stakeholder interviews, research into our digital tools and culture, strenuous content and data transfer, resulted in an easy-to-use intranet, or better, digital workplace. We designed WeLink to bring together people, information, and technology in a digital headquarters.

This new intranet supported the Forum’s platform approach by helping us work as a truly networked global organization. A microcosm of the Forum itself: it is a space for people to reach across disciplines and pool resources for greater impact and more innovation.

A distinctive brand defined the launch

In developing the branding we wanted the brand personality and our execution to meaningfully embody the intranet values we would uphold - transparent communication, collaboration, and celebration of what makes us unique all while nodding to our World Economic Forum brand.

We opted for saturated colors, playful illustrations, and bold type to define our visual system comprising of a brand identity, email design, custom illustration, branded documents, and custom product features for content co-creation.