WORLD ECONOMIC FORUM - Icon library
Condensing mixed messages into a visual icon system
The Challenge
The World Economic Forum’s offerings expand more and more each year, and without a comprehensive branding system, global content teams found imaginative ways to communicate that often didn’t have the end-user in mind. As part of a small design team, we needed to make it easier for colleagues to be consistent and on-brand. As I built out updated brand guidelines, one of the first things I provided to colleagues was an icon library.
The Solution
We developed a unique iconography library to help define a number of company values and competencies across marketing, product, editorial and creative, employing design principles derived from the corporate logomark.
Design Values
In an effort to make our visual identity more approachable, cohesive, and user-centered, to mirror how our brand had evolved, we opted for a duotone color application, with a filled and outlined set to fit as many needs as possible .
